Articles Tagged - fb

By Rania Eldekki, Posted in Facebook

When marketing your brand on Facebook it's easy to lose sight of your main goal and become distracted by the influx of advertisements, friends and the endless amount of information that displays 24/7 in your newsfeed. It's time to redirect your attention. Here are three fan page components that should not be overlooked: growth, engagement and monetization. Grow: There are various ways to grow your fan base. Inviting friends, running Facebook ads or cross-promoting through newsletters, email signatures an... read more.

By Rania Eldekki, Posted in Social Media Marketing

With over 845 million active users on Facebook, advertising on this popular social networking site is a smart choice. Cheaper than advertising with Google AdWords, Facebook ads should play a vital role in your company's advertising strategy! Here are four Facebook ad tips to help your business generate maximum success:  Have a Clear CTA Do you want fans? Leads? Contest Entries? Make sure you have a clear call to action (CTA) in place to ensure your Facebook ads generate the most effective... read more.

By Rania Eldekki, Posted in Facebook News

"How do I switch back to the old Facebook layout?!" is a question I've been asked a lot during the past few weeks, as Facebook slowly rolls out the timeline to users across the globe. The simple answer? You can't. My advice? Embrace it! Facebook just announced that timeline would be unveiled to all facebook users within a week, whether you want it or not. I've compiled a few resources to help you understand and embrace the new Facebook layout that you're stuck with. (Until Facebook decides to revam... read more.

By Rania Eldekki, Posted in In the News

UPDATE: Anonymous has released a statement claiming that the threat to kill Facebook was made by a single member and is not a real threat. They don't see the point of taking down a website they rely on to communicate so it seems that Facebook will be available tomorrow, as usual...unless that lone member is skilled enough to take down the social networking giant himself.  Anonymous Group Strikes Again Anonymous, the group that's most currently known for starting the Occupy movement that has practic... read more.

By Rania Eldekki, Posted in Facebook News

This morning Facebook members woke up to a newly modified news feed layout. This is just one more of the changes Facebook has made to the social networking site recently. Below you'll find the Facebook News Feed changes you need to know about and more importantly- how to control and manage your news feed layout. Facebook News Feed Changes: • The most interesting stories will appear at the top of your newsfeed. This of course is judged by what Facebook thinks you'll think is the most interesting. I... read more.

By Rania Eldekki, Posted in Facebook

Advertising on Facebook is a great way to capitalize on the 600+ million user base for your business. Whether your goal is to increase fans or generate more traffic to your website, Facebook ads can help. Once you familiarize yourself with the Facebook advertising terminology, it's important to understand the difference between the targeting options on FB to ensure optimal success. There are three approaches for targeting users on Facebook: precise interest targeting, topic targeting and broad category ta... read more.

By Rania Eldekki, Posted in Facebook

You understand the importance of having a facebook page for your business but let's be realistic, you probably don't have the time or background to focus as much attention as you'd like on your fan page. Don't lose hope! Once you get the hang of it, promoting your fan page will be a cinch- and these 6 tips on how to quickly and easily promote your fan page will undoubtedly help jumpstart the process. 6 Great Ways to Promote your Facebook Page in 5 Minutes or Less Invite Friends! The simplest and possi... read more.

By Rania Eldekki, Posted in The Future of e-Business

A new study finds that businesses active on social sites Facebook and Twitter are more likely to influence consumer buying decisions! We all know how popular Facebook has become, but a new study shows that people are using fb for a lot more than just chatting with friends and playing games. More online consumers are now using Facebook on a regular basis to discover product information from their favorite brands. The study found that Facebook is more popular for consumers looking for retail information... read more.

By Rania Eldekki, Posted in Social Networking Websites

Facebook, the McDonald's of Social Networking? Since its establishment in 2004, Facebook has all but taken over the world. This social giant, which was started by a college dropout, caused a global social media explosion that has changed the way both business and personal interaction transpire online. How did Facebook become so popular? According to Fastcodesign.com, "Facebook managed to take over the American market despite how entrenched MySpace was. And it did so because of its reliability, and its... read more.

By Rania Eldekki, Posted in Facebook

Implementing facebook ads into your social media strategy is a great way to generate more traffic, ‘likes', and ultimately revenue for your business. But trying to understand the facebook ad terminology can be quite challenging. Check out this simplified guide to fb ad terminology: Facebook Ads Glossary Bid: Similar to when bidding on eBay, your facebook ad bid is the maximum amount that you're willing to pay for each ad campaign. Clicks: Clicks refer to the number of clicks your facebook ad... read more.

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