Articles Tagged - livingsocial

By Elysa Vreeland, Posted in e-Commerce / Product Sales

In recent years, the kick-off to the holiday shopping season has extended before and after Black Friday. As online shopping increases and consumers settle for nothing less than a deal, the competition for exclusive online offers has become fierce. New trends have surfaced making the intense days from Black Friday to Cyber Monday easily manageable by both consumer and retailer. In addition, the 2011 trends and online shopping craze is allowing even non-traditional brick-and-mortar stores to participate in th... read more.

By Mary Manzo, Posted in Blogging

Since the dawn of the first daily deal services in 2010, the market for social buying has quickly grown. But is it fading just as fast? After just four months of testing, Facebook recently abandoned their “Deals” venture. And today Yelp announced that the site is also withdrawing from Yelp Deals. The oversaturated marketplace for online deals and coupons plus the growing complaints from customers that they are inundated and bored with too many offers may be a recipe for disaster. Groupon ann... read more.

By Rania Eldekki, Posted in The Future of the Internet

The popularity of deal sites is on the rise, with more and more daily deal sites being created every day. This daily deal infographic* takes a closer look at the top deal of the day websites so you can see for yourself how Living Social, Groupon, Facebook Deals & Google Offers compare. (*Scroll down to view the infographic) Here's a breakdown of the facts listed in the daily deals infographic: Company Founded In: Living Social: 2007Groupon: 2008Facebook Deals: 2011Google Offers: 2011 Reven... read more.

By Mary Manzo, Posted in Social Media Marketing

Who knew it was possible to think of you and still think of others too? An actual win-win! Group buying sites are taking it to the next level by taking into consideration both social responsibility and business development. Nonprofits are benefiting from these charitable websites that provide donations from deals purchased by consumers. Groupon and LivingSocial are two of the leading competitors in the group buying market. The success behind this model is the promise that although you are offering the va... read more.

By Elysa Vreeland, Posted in Social Media Marketing

Social Media Bubble? Just as the dot-com bubble exploded over ten years ago, there's speculation about a so-called social media bubble that is about to give way. Whether or not this is accurate, one thing that is certain is social media's positive and ever-changing effects on the way we make purchases, network and learn about the rest of the world. The beauty of social media lies within its versatility. We're not just talking about Facebook and Twitter anymore, but a plethora of tools that have stemmed f... read more.

By Elysa Vreeland, Posted in Social Media Marketing

How many of us are set up to receive daily coupons highlighting a deal from a business we might have overlooked because of its fancy exterior or pricey menu? How many times have you been tempted to purchase that "one hour body massage" after viewing your daily deal from Living Social? Social coupon sites such as Groupon, Living Social and Yelp's extension of business, Yelp Deals are helping consumers enjoy fine dining, luxuries and even weekend getaways in the midst of tough economic times; likewise, bus... read more.

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