Articles Tagged - mattcutts

By Derek Whitney, Posted in SEO in New Jersey

Often times, the average person is curious to find our more information about Search Engine Optimization (SEO). Let’s face it, SEO can be a bit confusing to understand and leave potential clients with a few burning questions. I decided to address a few of the most common concerns/questions that most have about SEO. Does Social Media Help SEO? There is currently no correlation with SEO and Social Media. The only way social media can help SEO is if you were logged into Google+ and searched for pizza... read more.

• February 08, 2013
• 1 Comments

By Derek Whitney, Posted in SEO for Dummies

One of the toughest concepts to grasp in the Search Engine Optimization (SEO) world are the constant changes. Google updates its search engine hundreds of times throughout the year. Things that might have worked yesterday, may not work today for those in the SEO industry. Stay active by reading blogs from the highest respected websites and pay attention to what the latest Google updates entail. Here are the top five SEO strategies that you should avoid! 5. Not Thinking About the User Experience Placing... read more.

• February 01, 2013
• 1 Comments

By Derek Whitney, Posted in SEO for Dummies

When looking back to 2012, there have been a lot of changes for SEO. Google has a tendency to keep SEO experts on the edge of their seat by releasing updates such as: The Penguin Algorithm Update, Exact Match Domain along with other massive panda updates. With the introductions of new updates on a regular basis, the search engine giant has allowed us to not get overly comfortable performing the same old SEO strategies. Listed below are a few strategies to practice if you or your business is looking to rank... read more.

• January 18, 2013
• 3 Comments

By Elysa Vreeland, Posted in SEO for Dummies

Google Penguin The after effects of Google's latest algorithm update, Penguin, continues to ripple through the SERPs. Like past Google updates, SEO strategists will have to revise their methods and generate a new a plan of action for the websites and blogs that took a hit during the April algo change. Personally, I find myself still trying to wrap my head around  the changes that have occurred over the years leading up to the recent Penguin update. It's nearly impossible to keep track of all of the... read more.

• May 17, 2012
• 3 Comments

By Rania Eldekki, Posted in Search Engine Optimization

In this YouTube video, Matt Cutts dispels the misconception that all SEO is spam, gives his expert recommendations on white and black hat SEO and explains how you can get your website to the top of Google rankings.   Search engine optimization and spam: Does Google Consider SEO to be Spam? According to the head of Google's Webspam team, Matt Cutts, "the answer is no"!  Search engine optimization is the process of "trying to make sure that your pages are well represented within search engines"... read more.

• October 31, 2011
• 0 Comments

By Rania Eldekki, Posted in Search Engine News

After Google's algorithm was questioned in the Google Webmaster Forum earlier this month, the search engine giant reported that they do not, in fact, incorporate a "white-list for algorithms", but a recent statement from Matt Cutts proves completely different. Last week at SMX West, Barry Schwartz reported that the head of Google's webspam team, Matt Cutts, answered this very same question during the Spam Police panel. Schwartz describes his answer as long and detailed, but the bottom line is that Google d... read more.

• March 15, 2011
• 5 Comments

By Elysa Vreeland, Posted in Search Engine Optimization

Last week, David Segal, writer for The New York Times shared an in-depth story about how one popular department store ambitiously leveraged "black hat" optimization practices in order to continuously rank high on Google's SERP's. Interestingly enough, the company was J.C Penney and the time period for this frowned upon practice was during the holiday season. "There are links to JCPenney.com's dresses page on sites about diseases, cameras, cars, dogs, aluminum sheets, travel, snoring, diamond drills, bath... read more.

• February 16, 2011
• 6 Comments