Articles Tagged - searchengine

By Natalie Contreras, Posted in Blogging

Blogs are a great online avenue for businesses looking to promote their brand, industry, products, or services. Businesses can use social-media accounts and blogs as news sites as well. You won't satisfy clients and readers until you understand how Search Engine Optimization works and how important it is for your content to stand out in a search engine. It's important to write content that will stand out to both human readers and the algorithm that runs the search engine. As a writer, you don't have... read more.

• June 12, 2012
• 23 Comments

By Adam Smith, Posted in Search Engine Optimization

Web traffic is an essential component of having an effective Internet presence. There are currently two efficient options that will drive traffic to a website if they are carried out correctly. Search Engine Optimization (SEO) and Pay-per-click (PPC) are the leading tools for helping a website gain traffic through search engines. SEO is a free mechanism to organically move a website up the search engine's rankings by using SEO best practices for the given search engine's algorithm. PPC is when a website spo... read more.

• May 23, 2012
• 3 Comments

By Adam Smith, Posted in Google Articles

Reports by Wall Street Journal and other news sources claim Google will be implementing a major overhaul to the Google Search Engine. Google wants to make a more "semantic search" experience for its users. Google plans to build formulas that will better understand the meanings of words. For instance, it will better differentiate Tide the laundry detergent and tide the ocean current term. The Google team plans to roll this program out within the next few months. Part of this overhaul is meant to be more... read more.

• March 15, 2012
• 0 Comments

By Mary Manzo, Posted in Search Engine Optimization

Is it time we upped the ante with SEO? The dawn of Google Panda in 2011 has sparked a shift in how we optimize websites. Though Google has made a few updates to Panda, it looks like Google is satisfied with how Panda has affected search and it is here to stay. Originally called "Farmer" because the new algorithm was created to target content farms and push them down in search, the name "Panda" originates from the engineer who was a key developer of the algorithm. Matt Cutts and Amit Singhal both explaine... read more.

• January 10, 2012
• 3 Comments

By Mary Manzo, Posted in Google Plus

It took Google+ 24 days to gain the amount of users it took Facebook and Twitter over 1,000 days to achieve. A recent report from Mashable explains though that usership traffic has decreased. Hopefully as more extensions and appplications are developed, Google+ members will find greater ease in incorporating Plus to their current social media regimen. *Just to clarify, the extensions are made for Google Chrome, which is obviously appropriate to develop across Google to Google. The extensions have been la... read more.

• July 28, 2011
• 0 Comments

By Mary Manzo, Posted in Google Articles

Remember when you were little and "plus one" referred to a simple math equation? And then you got older and "plus one" referred to your date to a wedding? Well it's time to prepare yourself for some more ambiguity. Google is adding a new feature to search engine results that will allow people to "+1" sites that they found useful or interesting. Although there have been industry rumors about Google's possible social network venture, Facebook can still breathe easy [for now]. Google +1 is not a social netw... read more.

• April 01, 2011
• 0 Comments

By Rania Eldekki, Posted in Search Engine News

After Google's algorithm was questioned in the Google Webmaster Forum earlier this month, the search engine giant reported that they do not, in fact, incorporate a "white-list for algorithms", but a recent statement from Matt Cutts proves completely different. Last week at SMX West, Barry Schwartz reported that the head of Google's webspam team, Matt Cutts, answered this very same question during the Spam Police panel. Schwartz describes his answer as long and detailed, but the bottom line is that Google d... read more.

• March 15, 2011
• 5 Comments

By Sharon Meyer, Posted in Press Releases

Press Releases are important because they can do a number of things for your business. For instance, press releases can aid in increased recognition of the company, free visibility, promotion of the business, and your business can be viewed as a resource for other businesses. The catch is that the press releases must be written properly otherwise your business will not encounter anything that I listed above. Press releases are tricky because they are very formal. It is an announcement to the world about a c... read more.

• February 14, 2011
• 1 Comments

By Sharon Meyer, Posted in Search Engine News

People refer to the internet for everyday questions. Search engine sites like Google, Yahoo, or Ask.com were developed to give that information to the people. Search engines use text-matching techniques and specially formulated algorithms to find web pages that are important and relevant to a user's search. Sometimes when searching for the information the searcher is unable to find such information. This is when people go to websites like Quora or Answers.com for information they may not be able to obtain s... read more.

• January 31, 2011
• 1 Comments

By Elysa Vreeland, Posted in Content Management

Mark Zuckerberg may have over 500 million friends, but did you ever wonder how many of those people are actually his true friends? How many people "like" Mark Zuckerberg? Many of us might have an outrageous number of friends on Facebook, but are most of these relationships meaningless friendships that get lost somewhere in cyberspace after acceptance is made? Although there seems to be a grey area between relationships online, there is one relationship on the internet that cannot thrive unless a proper fo... read more.

• January 28, 2011
• 0 Comments