Articles Tagged - socialmedia

By Lauren Bozzi, Posted in Online Reputation Management

If you’re a business owner establishing a presence online, it’s likely you’ve heard the buzzwords: reputation management, online brand management, ect. While the Internet is quite possibly the most effective marketing tool, it can also be detrimental without proper reputation management. At Hudson Horizons we provide brand reputation management to a variety of clients, helping them maintain a positive image across the Web.Here are three tips to managing your brand online:Social Media: Soci... read more.

• April 10, 2013
• 0 Comments

By Jason Tezgerevski, Posted in SEO for Dummies

With each new Google update that comes along, it is important to rethink your SEO efforts targeted for ecommerce websites. The overall focus of your marketing strategy should respect Google’s most recent algorithm update and possibly focus away from direct SEO. Below are seven ways to ensure your company remains current and offers a pleasing user experience.1. Diversify LinksAccording to SEOMoz one of the most important things to do this year is to diversify your anchor text. You don't want to focus o... read more.

• April 08, 2013
• 0 Comments

By Matt Guzio, Posted in Facebook

Facebook users are exposed to a wide range of content on a daily basis. Sometimes the content is interesting and compelling, and other times it's downright offensive. Everyone has a few Facebook friends whose posts make you scratch your head and ask: "why?" Regardless of what your friends post online, it's important that you try to be as professional as possible when using Facebook. If you're unsure what you shouldn't post online, here are five things to avoid posting on Facebook. Inappropriate or tastel... read more.

• March 19, 2013
• 0 Comments

By Matt Guzio, Posted in Social Media Optimization

Popular professional networking site, LinkedIn.com has generated more than 200 million registered users as of January 2013. When users first sign up to LinkedIn they will notice that it is very different from other social media sites, the main difference is that it was created to be used for professional networking among colleagues and others that you know. With over 200 million professionals signed up on LinkedIn, it is a great place to job hunt, network, and look for business connections. Since this site... read more.

• March 13, 2013
• 0 Comments

By Derek Whitney, Posted in Search Engine Optimization

Many companies can make the mistake of forgetting about on-site content once they see positive results from their SEO and social media efforts. Conversion is king, and you should aim to convert web visitors into clients. If you have been experiencing an unusually high bounce rate on your site, it is time to implement a new strategy. Analyze your website as a whole and assess what can be done to enhance user-experience. User Experience is the process of making a website easier to use and navigate through.... read more.

• March 08, 2013
• 1 Comments

By Jason Tezgerevski, Posted in Search Engine Optimization

YouTube has recently announced that businesses that create videos to market their products will be given the ability to use trailers in order to draw a larger audience. The use of trailers is a great way to gain a broader level of visibility within the marketplace. This could easily be considered another example of how SEO strategies should extend beyond keywords. Make Yourself Known Millions of people utilize YouTube each day to listen to music, watch sports highlights or product reviews. Most people t... read more.

• March 01, 2013
• 2 Comments

By Rania Eldekki, Posted in Social Networking Websites

From Twitter to Pinterest to Instagram, we've got seven of the best Valentine's Day e-cards for your sharing pleasure. Happy V-day all of you social media lovers! Don't forget to Pin, Tweet or FB your favorite one! <3 ... read more.

• February 14, 2013
• 2 Comments

By Matt Guzio, Posted in Social Media Marketing

In an era where things seem to be changing with every tick of the clock, businesses both large and small have a multitude of mediums where a company can advertise and market their brand to potential consumers. Some of these mediums that can be used are traditional ones such as flyers, billboards, television commercials, and radio; but these strategies can be rather expensive for many companies to produce. There is an array of different ways a business can market its name publically using inexpensive techni... read more.

• February 12, 2013
• 2 Comments

By Derek Whitney, Posted in SEO in New Jersey

Often times, the average person is curious to find our more information about Search Engine Optimization (SEO). Let’s face it, SEO can be a bit confusing to understand and leave potential clients with a few burning questions. I decided to address a few of the most common concerns/questions that most have about SEO. Does Social Media Help SEO? There is currently no correlation with SEO and Social Media. The only way social media can help SEO is if you were logged into Google+ and searched for pizza... read more.

• February 08, 2013
• 1 Comments

By Jason Tezgerevski, Posted in Hudson Horizons

Hudson Horizons was launched on February 6, 2003 which makes us 10 years old today! Our mission is to bring success to each and every one of our clients through: innovative web design, search engine optimization and strategic marketing tactics that are tailored to best suit your company. The past decade has been full of great memories, and we are truly thankful for the lifelong relationships established with our clients. One of our keys to success has been our ability to understand a clients overall goal... read more.

• February 06, 2013
• 0 Comments