Articles Tagged - yahoo

By Natalie Contreras, Posted in Yahoo Articles

Marissa Mayer should be given a round of applause for taking a leap as Yahoo CEO. As if that isn't enough on her plate; she is a mommy-to-be and a true nerd. Mayer is a great role model for girlies growing up in today's society especially when all we see are Kim Kardashian's and Paris Hilton's everywhere. Mayer is determined to surpass Facebook and Google as Yahoo's new CEO. Yahoo has been lagging behind tech gurus such as Facebook and Google since they were introduced to the tech game. Although Yahoo... read more.

• July 20, 2012
• 0 Comments

By Yfran Garcia, Posted in In the News

Picture this: You're on the board of a multi-billion dollar company. As an internet company, you're facing heavy competition from other industry giants and no matter what strategies you employ, you still seem to get left behind. You come to the conclusion that it's time for a change - starting with your company's CEO. She seemed like the perfect person to lead the company when you hired her three years ago, but she hasn't really done much to improve the company's status. As you face heavy pressure from inv... read more.

• May 14, 2012
• 1 Comments

By Zack Levine, Posted in In the News

On Tuesday, Carol Bartz, CEO of Yahoo since January 2009, was fired. Bartz was informed as such over the phone by Yahoo's Chairman of the Board. Immediately after, she emailed the entire Yahoo staff. The message read: To all, I am very sad to tell you that I've just been fired over the phone by Yahoo's Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward. Carol This ends a somewhat tumultuous two-and-a-half year reign for Bartz. Though the c... read more.

• September 07, 2011
• 1 Comments

By Mary Manzo, Posted in Power of Social Media

Yahoo and Facebook team up for the "Small World Experiment." Yahoo Research is testing the hypothesis behind the phrase, "Six Degrees of Separation" by starting an experiment on Facebook. Though the current estimated world population is at 6.94 billion people, we have all experienced that small world instance. You move to a foreign country and only to find out your neighboor is related to your best friend. Small world right? Forget Kevin Bacon, Yahoo is using the 750M members of Facebook to test the orig... read more.

• August 17, 2011
• 0 Comments

By Elysa Vreeland, Posted in In the News

Microsoft's buying history Microsoft is sure getting a lot of heat for its recent purchase and announcement this morning of acquiring VoIP platform giant, Skype. Microsoft has made some bold moves in the past with purchasing search engine, Bing in 2009 and online advertising firm, aQuantive Inc. for $6 billion in 2007. The company did however avoid acquiring Yahoo Inc. three years ago for a whopping $48 billion and that's a good thing, because Yahoo's worth is half of that today. Microsoft has gambled a b... read more.

• May 10, 2011
• 0 Comments

By Rania Eldekki, Posted in Search Engine Optimization

So much has changed in SEO this past year and ensuring that your business recognizes and understands these changes is an important process in the success of your company in 2011. Welcome to SEO, 3.0!  Just like Web 2.0 describes the newest generation of Internet technologies, SEO 3.0 describes the latest search engine optimization happenings and technologies. SEO 3.0 is vital in keeping businesses current on SEO techniques that will help them succeed.    SEO 3.0, as conceived by M... read more.

• March 31, 2011
• 12 Comments

By Rania Eldekki, Posted in Yahoo Articles

Last month at SMX East, the Group Product Manager of Google Adwords, Baris Gultekin, announced that the extremely popular Google Keyword Tool would no longer exist as we know it. The Adwords Keyword Tool has since transformed into a disappointing search tool that only showcases results of keywords that Google thinks are "commercial", making the keyword tool useless to many who used the tool for research purposes that will no longer be accessible. In what seems like perfect timing, Yahoo announced a new sea... read more.

• November 18, 2010
• 3 Comments

By Elysa Vreeland, Posted in In the News

Facebook's "Project Titan" or perhaps you might better recognize the unofficial name, "Gmail Killer" is said to launch today in San Francisco at 1pm EST, according to the UK's Sky.com News. "Project Titan" earned its eerie nickname after much concern surfaced about whether the implementation of a Facebook webmail feature would threaten Gmail, Hotmail, Yahoo and other popular e-mailing systems. The news about a potential Facebook email (@Facebook.com) has been circulating since February and in the past fe... read more.

• November 15, 2010
• 4 Comments

By Elysa Vreeland, Posted in e-Commerce / Product Sales

Every day millions of people search websites like Google and Yahoo looking for a specific product or service. It's amazing how the internet can produce thousands upon thousands of results for just about anything. However, on the one hand the internet provides a plethora of information for users to choose from, but on the other hand, most users do not browse beyond the second page of hits, full-knowing that the best service can be found at the top or at least on the first SERP. Therefore, effective produc... read more.

• August 25, 2010
• 2 Comments

By Rania Eldekki, Posted in Search Engine News

Its official: Yahoo's organic search results are now being powered by Bing. The changes, which began yesterday, August 24th, now mean that the same search engine results will be showing up for both Yahoo and Bing. The search engine results page, or SERP for short, on each site will now be identical since the results for both are coming directly from Microsoft. In terms of SEO, the order in which sites are ranked on each SERP typically varies based on individual search engine algorithms. However, now tha... read more.

• August 25, 2010
• 1 Comments