It's no secret that social media has taken the world by storm over the past couple of years. So much so, in fact, that those who don't participate in social networking could be considered "old fashioned." In this new age of Wall Posts and Tweets, information can now be attained instantaneously. Facts, opinions and ideas can be voiced in a matter of seconds, and I'm not just talking about those who Instagram a picture of their dinner.
The Aurora, Colorado shooting is a perfect example of this. People from all parts of America had the ability to speak out about the attack. Social media is no longer just a means for friends to connect; it is a form of global communication.
With social media as a new means of both national and international communication, it is no surprise that the 2012 Presidential Election has gained such an immense presence on our favorite social networking sites. @BarackObama and @MittRomney constantly use Twitter, both to promote their campaign and counter their opponents.
Why? Because the general population is far more likely to use social platforms than they are to turn on the television.
According to research, 80 percent of eligible voters are online and 68 percent of voters use the internet as their primary source to find information on political candidates. Even more interesting than the amount of people online is the amount of people not watching TV. Studies showed that 1/3 of likely voters had not watched TV in the past week, and 80 percent of smart phone users use their device while watching television.
If the statistics are true, then it makes perfect sense that political figures have stepped up their social media game. Through the use of social media, candidates can appeal to people of all ages, backgrounds and ideals. The confinement politicians once felt due to their political stigmas have been virtually washed away because they are now able to express personality, insight and real-time responses. Plus, they also have the new found ability to bash their opponent whenever the opportunity presents itself.
If social media is as crucial to the upcoming election as it seems, then Obama is definitely in the lead with an average of seven to fourteen Tweets per day. Romney, on the other hand, averages about two to five Tweets per day. Could Romney's lack of Tweets really cost him the title of President? Most likely not. However, once the election concludes we will have a much clearer picture of the impact of social media on this year's election.
Do you think social media presence is a make it or break it factor in the 2012 Presidential Election? Share your thoughts below.