Leveraging Internet marketing and online mediums for entrepreneurial growth and business development has become a necessity in our digital age. Despite the rapid acceptance of new gadgets and technologies, many are still in the dark and left pondering... what is Internet marketing?
Internet marketing, also known as digital marketing, is an umbrella term encompassing marketing objectives obtained through electronic or digital means.
Internet marketing campaigns are executed via Internet-based technologies like blogs, PPC, search engines, e-Newsletters, social media, and mobile applications.
Before we get started, let me explain that Internet marketing isn't a cookie cutter strategy that can be applied across the board. Internet marketing is a variety of components that work harmoniously to promote your business online.
The five main parts of Internet marketing:
Social Media Marketing
Social buttons have become staples for any small business, company or corporate website. Generating leads and building community is now reliant on and flourishing via social networks like Twitter, Facebook, Foursquare and more.
Content Marketing
Content marketing is the means of using high-quality writing and information to build authority and loyalty. Blog writing, online magazines, interactive and podcasts are all methods of content marketing.
Pay Per Click (PPC)
Google was once the king of PPC campaigns, comprising 80-percent of all worldwide searches. Trends are shifting though with Facebook Ads and Promoted Tweets. Companies should assess PPC strategies depending on their goals.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
There have been rumors and criticisms flying around about the death of Google search at the hand of Siri. For now though it is very important to optimize your site with keywords and link building.
Email Marketing
Email marketing is a part of Internet marketing that in my opinion has evolved. If you aren't adjusting your email marketing strategies then you might actually be losing business. Oversaturation is a major issue with online content. So pick and choose what you share through email and don't bombard your customers.
All of these pieces work intrinsically in a very symbiotic manner. For example, relevant and original content from blog writing and content marketing will boost your search engine optimization. And successful PPC campaigns via market research will improve social media campaigns and conversions. Create a Internet marketing plan centered around research and analysis.
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