With so many different social networking and blogging platforms to utilize, it can become quite tedious to manage them all - let alone join a new one. However, Tumblr is a site worth looking at if you're trying to grow business and enhance customer relations. Before you go running for the hills at the thought of another social platform, take a minute to see if Tumblr could be the right site for you.
Tumblr is a microblogging platform that enables users to share text, photos, videos, links and audio. What differentiates Tumblr from a typical blog is that the platform is both user-friendly and aesthetically pleasing. A person with no prior blog experience can set up a Tumblr and begin posting within minutes, no knowledge of html necessary.
Think of Tumblr as a combination of Twitter, Pinterest and a regular blog platform; it's a site that really does it all. The reason Tumblr is so unique is due its many capabilities. You can post quick status updates similar to Twitter, original or re-blogged photos similar to Pinterest, and short or long blog posts.
Tumblr, like most social networking sites, is most effective when updated frequently. The "if you build it, they will come" rule does not apply in this scenario. Luckily, updating is extremely simple and can even be done from your phone. As for what you can post on Tumblr to help your business, the sky is the limit.
What makes Tumblr so interesting is its ability to showcase all different kinds of media on a single platform. Let's say you own an Italian restaurant, for example:
Photos: You can post photos of your establishment, food you serve, and even some pictures of customers. But you can also re-blog photos of related content, such as other Italian food and scenery in Italy. By re-blogging photos you are showing that you care not only about your restaurant and its culture, but that you are a part of the blog community.
Blog posts: You can update your Tumblr just as you would update your Twitter. Real-time updates are a great way to keep customer interaction flowing at a steady rate without writing a long, detailed post. You can also post longer text content, such as recipes, tidbits about Italian culture and blurbs about your employees. Blog posts are beneficial because they add a very personal touch to your online business presence.
Other media posts: Videos, audio and links are another way to keep your Tumblr up-to-date. Just because you can't necessarily post a blog everyday doesn't mean you can't post other content. You can post links to press about your restaurant, news about Italy and information about businesses nearby. This creates a sense of community and gives your customers a first-hand look at your values as an establishment. The same goes for videos and audio; if it's relevant to your business, feel free to post it!
Like most social media outlets, Tumblr enables users to add tags all every post. This way, other bloggers on the site can easily find your content based on its category.
Tumblr is a great way to express your business personality online. It is a platform that combines the best aspects of popular social media sites to give you the optimal blogging experience. Check out this multifaceted social network and decide if it's right for your business.