Differentiate Your Website
At Hudson Horizons, we have been designing award winning websites since 2003. We truly believe that every website needs and deserves a professionally done layout that’s not only visually appealing, but complementary to the company’s specific brand and marketing objectives. Good website design is extremely important, because your businesses website is a reflection on the brand. Upon a user’s initial visit to your website, your goal should be to impress them with your design along with the content, and how it is displayed. Most users search for fixed points or anchors which would guide them through the content of the page. It is also important to remember that many web users are impatient and are looking for instant gratification upon visiting your site.
Grab their Attention
There are several factors which truly engage visitors of your website, and every user is attracted to a different type of website layout/design. It only takes a visitor of your website a few seconds to decide whether or not they like what your website has to offer. It may seem like a rather short amount of time, but it does not seem too farfetched when we consider our own viewing and browsing habits. Generally, we are aware of the information, service, or product that we seek, so if we come across an aesthetically pleasing website, we are likely to continue visiting or using the particular website.
Communicate Without Speaking
Good website design should “articulate your companies marketing message.” While your website design is not the most important factor of your company or brand, it should be something you strive to improve. Your marketing plan is ineffective until implemented through well executed web design which is tailored to closely relate to your brand. Regardless of the quality of your product or service, your website design should first communicate the value of the product or service that is in question to the customer.
Examples of Well Executed Web Design
Opera Delaware is a professional non-profit opera company that is renowned for their productions and arts education services. Opera Delaware’s music company has enriched the opera scene and cultivated the arts in the Mid-Atlantic region for over 50 years. Along with performances, the Opera Delaware also hosts a Youth Opera Program. The company has nurtured artist that have gone on to perform in major opera houses throughout the world.
Another great example of web design and a fun, innovative layout is HATCHEDit.com. The company was created to assist the chief executive officer of every family: MOM. HATCHEDit.com is a free, organizational tool that includes a family calendar, an address book, updating news feeds, and a place to curate all that is important in your life. The layout of HATCHEDit.com is well organized, sleek, and makes you want to use the webiste/app on a daily basis.
Lastly, Ticketini.com is part search engine, part social network, and part e-Commerce store. Visitors can search through an inventory of thousands of upcoming tickets for bands, sports teams, dancer companies, singers, musicians, comedians, events, and venues. Members can create an individual profile and purchase authentic tickets through a 100%-satisfaction-guaranteed online ordering process, complete with professional, prompt and reliable delivery of all tickets.
Overview
It is crucial that you take the steps necessary to achieve a well designed website for your company, in order to engage your audience, and want to return back to your website. Always keep in mind that your main goal is to captivate your website visitors, and allow them to gain insight of your company. Here at Hudson Horizons, we truly believe that an e-Business is propelled by a streamlined and stylish website. Contact Us!