When used the right way, press releases can be an extremely powerful marketing tool. Press releases are more than just a newsworthy story or announcement made in order to supply the media, and it's readers with important information, they can be extremely beneficial to your company!
Image Credit: Tecca.com
Below are the Top 5 benefits of writing press releases.
1. They are informative. Press releases allow readers to know more about your company or product. If the end user is already aware of your company, it then allows them to discover some of your most recent: updates, product launches, blogs, etc.
2. Strong Back links! When writing online press releases, powerful back links can be generated, which can positively impact as well as improve your search engine visibility.
3. Dual benefits when writing about a product/company collaboration or affiliate. When partnering with a company of a similar industry for: a campaign, line of products, or project, an effective press release can be written in order to intrigue new readers and customers who were previous fans of either your company or affiliate.
4. Cost Effective! Companies and businesses alike can expect to see a dramatic increase in: sales, exposure, and gain a higher company image as a result of a well written and informative press release.
5. Credibility turning into loyalty. If a press release is picked up by a well known and respected media source, new customers will be stimulated to research the company or product further. If a media outlet continues to post your companies press releases, your brand image will remain strong to existing customers, and hopefully maintain a long lasting client relationship.
With each press release written, always remember that you want to increase SEO (Search Engine Optimization) and remember who your audience is. For some quick simple tips on how to ease you into the world of SEO, I found this blog written by Sarah Evans, who is the director of communications at Elgin Community College (ECC) in Elgin, Illinois extremely informative.
Are you ready to write a press release? Before you start, here are some more tips on how you can better prepare for your press release.
Do you want your Press Releases to become indexed on numerous websites and search engines on the internet? Contact us today to receive a
free PR submission rate quote!