It seems as if more and more major brands are joining forces these days; just recently. Facebook and Bing integrated search features, Skype integrated communication with Facebook and Yahoo & Bing formed an industry transforming search alliance- all within the past 3 months.
Now it seems that Google and Twitter are the ones joining forces; "In a first ever move, Google is now carrying ads from someone else's ad network - Twitter's, as Google integrates Twitter's new Promoted Tweets into Google Realtime Search" wrote Danny Sullivan earlier this week on the Search Engine Land blog.
Now these promoted tweets won't be showing up in the regular Google search results. Instead, they'll only display in the real time results (which users have to manually click to get to, after performing a normal Google search).
Revenue generated from promoted tweets will be split equally between Google and Twitter. Promoted Tweets are twitter status updates that companies have paid to promote. These promoted tweets show up at the top of the twitter results page when people search for specific things and now with this Google and Twitter integration, promoted tweet's will show up in Google's real time search results area (not the normal Google results page).
Even so, this Google page gets a good amount of traffic, and especially interesting is the fact that this is the first time that Google has ever allowed a 3rd party network to place its own advertisements on any Google's pages.
How do you feel about Google Promoting Tweet's?
What companies do you think would benefit from joining forces?
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