Send Smarter Email

If you’re in the market for an email marketing service provider, look no further. Our VP (wizard) of Technology created the Hudson Smart Email System to help you send data-driven emails that yield actionable results. Our email marketing software fully integrates with your CRM, thus allowing you to tailor your emails based on your customers’ demographics and psychographics.

One System. Endless Possibilities.

Manual Email Campaigns

Whether you’re launching a new product, announcing a sale, or simply want to say hey to your customers, deliver your messages directly to your customers’ inbox with a manual email campaign. Our digital marketing team can help you design your email template and create your message to ensure success.

RSS Feed Campaign

RSS feed campaigns are effective in keeping your business in your consumers’ minds. These campaigns compile new site content on a daily, weekly, or monthly basis and deliver it to your customers via email. Additionally, the ability to create custom RSS feeds allows you to decide which content to send, and when.

Drip Emails

Drip emails take email marketing to the next level. These automated campaigns are designed to "drip" custom emails to customers that you have the power to segment. By sending your emails based on specific customer behavior, you are building a relationship with your customers based on value rather than on dollars.

Auto-Responder Emails

These campaigns integrate your website into our email marketing software to track and report on the success of opens, click-through rates, and conversions, thus allowing you to optimize - and improve - your email marketing campaigns. For instance, if customers click on a new product page or visit a certain landing page X amount of times, you can create specific email promotions to entice purchases. Similarly, if your customers fill out a form to receive something, such as a promotion or a free PDF, they will receive an email with tracking and be added to a recipient list.

Combining Email Customization With Reach

Our system creates different segments based on customer demographics, interests, and behaviors. This way, you can create campaigns specifically for new customers, loyal customers, location-specific customers, and even customers who almost made a purchase but will most definitely make one with a personalized coupon. We track and optimize your email campaign in order to provide you with goal-driven results and higher ROI. Our email marketing campaigns are fully customized to fit your business needs and support your other online - and offline - marketing efforts.

“Email marketing is still one of the most effective methods of directly reaching your customers online. I designed the Hudson Smart Email System to increase readability, deliverability, tracking, and conversions, delivering the right content to the right people at the right time. We can help you email smarter!”

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Matt Mayernik

VP of Technology

Matt Mayernik
Hudson Smart Email System

Email marketing has never been this easy. Let us launch your next email marketing campaign.

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