Speaking Directly to Your Online Market

Comprised of pay-per-click advertising (PPC), remarketing, and conversion rate optimization (CRO), our search engine marketing strategists offer an all-encompassing approach to maximize online exposure.

Search Engine - Targeted

Targeted

After identifying your most-likely online customers, your pay-per-click ads are placed right in front of them.

Search Engine - Measurable

Measurable

SEM provides quantifiable data to quickly and consistently improve conversion rates.

Search Engine - Visible

Visible

One-time website visitors become repeat customers with targeted remarking strategies.

Strategy

Our specialists pinpoint your customer demographics to ensure that your online business is seen by those most interested in your products and services. You don’t need to choose between quality or quantity of visitors because careful planning yields increased website traffic. As a result, our clients enjoy a strong return on investment and larger customer base. Here’s how:

Remarketing

Remarketing is a second chance to make a sale. If a potential customer visits your site without making a purchase, remarketing presents your business to that visitor through banner or texts ads online. This ensures that if a customer gets distracted or is simply not ready to commit, he or she will be exposed to your ads and remember your brand.

PPC

Pay-per-click advertising is a powerful tool when utilized correctly. It allows us to place ads directly in front of your customers for instant results. When your campaign is producing optimal results, you’ll know through our detailed PPC reports. Likewise, if your campaign begins to struggle, our team will present your report with an analysis and adjusted plan of action.

CRO

Conversion rate optimization is critical for monitoring leads and sales. Without a solid conversion rate and ongoing optimization strategy, your SEO efforts accomplish only increased viewership. We ensure that your advertisements garner meaningful customers, not meaningless clicks.

Targeted Strategies for Increased Exposure

Search engine marketing is necessary for effective search engine optimization (SEO) because without it, your hard-earned search engine rankings may not convert. A well-executed, closely-monitored SEM strategy has the potential to drastically increase site traffic and promote sales. However, a poorly-executed SEM plan with minimal monitoring can be detrimental for businesses, essentially draining funds with no return on investment. Our SEM specialists keep clients updated regularly, providing transparent statistical data and insights. This ensures that our clients gain exposure and enjoy a strong, consistent ROI.

“Upon managing a new search engine marketing account, our main goal is to target a strong group of searchers to ensure positive results and provide optimal ROI. If a particular avenue is not an accurate fit, we have no problem recommending new platforms or a fresh strategy to help stimulate onsite traffic.”

logo icon

Derek Whitney

SEO and PPC Specialist

Derek Whitney
Hudson Search Engine Marketing

Make your SEO efforts count. Our SEM specialists are ready to get your brand the exposure it needs.

Get Started
Scroll to top