The Coolest, Most Effective
Email Marketing Strategy You’ll Find

When our VP (wizard) of technology created our Hudson Smart Email System, we knew it would be groundbreaking for clients. The system is unique in its approach to email marketing because it is fully customizable without sacrificing reach. Our system can be tailored to various demographics and psychographics while utilizing the proven-effective strategies of traditional automated email campaigns.

One System. Endless Possibilities.

Manual Campaigns

These are traditional email campaigns that serve to deliver messages from business to customer, whether for a product launch, sale, or announcement. Our marketing team can assist with campaign creation to ensure success.

RSS Feed Campaign

RSS feed campaigns are effective in keeping your business relevant. These campaigns compile new site content on a daily, weekly, or monthly basis and deliver it to customers via email. Additionally, the ability to create custom RSS feeds allows you to decide which content to send, and when.

Drip Emails

These automated campaigns are designed to “drip” custom emails to specific customers. For example, you can reward a customer who makes a large purchase or refers a friend with an automated email coupon sent immediately after payment; if the customer doesn’t use the coupon, he or she will receive another custom email with the same or different offer after a certain time period. Similarly, if a customer stops using your service, you can design a drip campaign to reconnect through a series of three enticing emails. Drip campaigns take email marketing to the next level because they are based on specific customer behaviors.

Auto-Responder Emails

These campaigns work because they integrate your website into the Smart Email system to track and report on the success of specific functions. For instance, if customers click on a new product page or visit a certain landing page X amount of times, you can create specific email promotions to entice purchases. Similarly, if your customers fill out a form to receive something such as a promotion or free PDF, they will receive an email with tracking and be added to a recipient list .

Combining Customization With Reach

Our system creates “lists” of email recipients based on customer similarities. This way, you can create campaigns specifically for new customers, loyal customers, location-specific customers, and even customers who almost made a purchase, but will most definitely make one with a personalized coupon. The system tracks engagement and helps determine conversion rates, providing you with clear results and ROI. The Hudson Smart Email System is beneficial for all businesses because it combines customization with large-scale marketing initiatives.

“The Smart Email system was designed to deliver content to people that want your message. Change your email marketing habits by crafting specific campaigns and using automation to increase readability, deliverability, tracking and conversions. Email marketing is still the most effective online method, we can help you Email Smarter!”

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Matt Mayernik

VP of Technology

Matt Mayernik
Hudson Smart Email System

Email marketing has never been this easy. Let us launch your next email marketing campaign.

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